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Jeffrey Grannis (Former VP of eCommerce, Vintner’s Daughter)
“I had the pleasure of bringing Erin on board as our digital marketing consultant at Vintner’s Daughter, where I served as Head of DTC. Having collaborated with Erin on and off for over 13 years, I knew her expertise was exactly what we needed to venture into paid media, which our company had never done before. It was a perfect opportunity to leverage Erin’s skills in a competitive market where others were already targeting our terms.”
“Right from the start, Erin’s expertise was evident. She helped lay a strong foundation while taking steps to grow paid media through brand search, remarketing, and new customer acquisition. She also helped educate our team members about the key metrics for a successful campaign. All of which she did for us.”
“The outcome was great. Under Erin’s guidance, we did very well in brand search, remarketing, and acquisition, and we also ventured into A/B testing to optimize conversion rates for our growing traffic. Erin’s strategic contributions were crucial to the growth of our paid media channels. Therefore, I have nothing but wonderful things to say about Erin and her deep digital marketing understanding to tackle any challenges you may face.”